First dollar. Twelve of them, actually.
A freelance designer in Rotterdam paid $12 for the year-one plan eight weeks after my first commit.
customer #1 ✓ Stripe
✦ first dollarRead the week →
Latest
What got built this week.
Every update published on Buildlog, in the open — no account needed to read. Each one anchored to real evidence.
All 3✦ Milestones 2Asks 1First weeks 0
Wednesday · Sep 9
Tuesday · Sep 8
$10k MRR, and the pricing page that got us here.
Fourteen months. The last $2k came almost entirely from the agency tier we nearly didn't ship.
MRR $10,120 ▲9.1% ✓ Stripe
✦ $10k MRRRead the week →
Killed the mobile app. Doubled down on Slack.
Hard call, but the data was unambiguous — 84% of reviews happen inside Slack, and the React Native build was costing me a full day a week in upkeep. Archived the repo, refunded the two annual mobile-only customers person…
47 commits · refold/core ✓deploy #218 · production ✓MRR $3,180 ▲6.2% ✓ Stripe
has an askRead the week →
Tuesday · Sep 1
Pricing v3: per-workspace, not per-seat.
Per-seat pricing was punishing exactly the behavior I want — teams adding their whole channel. Moved to flat workspace tiers ($29 / $79 / $199). Two churned customers came back within 48 hours of the email announcing it.
12 commits · refold/core ✓pricing page diff unverified
Tuesday · Aug 11
One hundred teams pay for this now.
Workspace #100 is a 40-person fintech in São Paulo that found Refold through the week-19 post-mortem of my last project. The journey page converts better than the landing page — 3.1% vs 1.8%. I have thoughts about why, b…
customer #100 ✓ Stripejourney-page analytics ✓
✦ 100th paying workspaceRead the week →
Wednesday · Aug 5
Calling it.
Ninety-two weeks. The post-mortem says the rest — this update exists so the log has a real last entry, written the same way as the first one.
final MRR $700 ✓ Stripe
Tuesday · Aug 4
The week nothing shipped.
Spent the whole week on a WebSocket reconnection bug that turned out to be a proxy timeout. Three lines of config. I'm logging it anyway because that's the deal — the log gets the real week, not the highlight reel.
6 commits · refold/core ✓
That's everything.
The feed is chronological and finite — no ranking, no promotion, nothing to game.
The feed is chronological and finite — no ranking, no promotion, nothing to game.